Video Production
Mangino’s Pizzeria brought us on board to redo their website and launch a commercial campaign. Working with Absher Design Group and Synergy Inc., we created a fresh, successful look for Mangino’s with increased web and television presence.
Visit their site: http://www.originalmanginos.com/
Video Production
http://youtu.be/kZSovkQMNPs
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As surfers of said web, we want what we want and we want it at the top of the list when we google it. What influence, when your company name becomes a verb! So how do you get your site/page at the top of the list, or at least on the first page? Because that’s it, you know. The only links that matter are in the top half of the page. From mid-page on, they’re deemed just not worthy. Search your soul, young Jedi and you’ll find this to be true. If we even have to (gasp!) scroll to the bottom of the page to find a link, its probably not the best one. And forget the next page! I just got a bunch of links that didn’t work, why should I even bother? I’ll just try a new search.
As part of the minions fighting for attention, your SEO needs to be on the money, spot on and more of those euphemisms for saying EXACTLY what needs to be said, in as many ways as possible, so the spiders pick up on it and display it to those looking. If you’ve got a video, then you’re in luck. All sources are saying that the masses are loving to click on that little arrow, with all that high speed connection and lo-wait time to watch the little diddy.
Little is the key word right here. Lo attention span theatre demands that any video that is lucky enough to be clicked on better be no more than three minutes or we’re gone. So much more to read, Facebook page to be checked, you know. Hmmm, Facebook…be right back….
Ok just had to see how many “likes” I got on the cute pic of my kids I posted yesterday. Hey we have priorities.
So how can your site get to the coveted top slot on the Google searches? Embed a video! Now that that’s done, read up on best practices for SEO optimization. Search Engine Land and SEO Book are good places to get information. Figure out your keywords and repeat them often, and cleverly, within your page text.
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I think this is an awesome article from TED. I have seen some of the articles and of course by now I have seen more.
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The first thing everyone asks about a video project is,”What does it cost?” Actually that’s the second thing. It occurs after they think about how cool it would be to make a video, then realize that this could be an expensive adventure. That said, here are a couple things to think about when pricing out a video project.
1) What do you want it to look like?
If you want it to look really decent then be prepared to spend anywhere from $5000 – $100,000 or more on a quality camera. Local spots usually look homemade; some look slightly more polished.
2) Who do you want in it? Tom Hanks rarely voices spots anymore. But, Mario Lopez may be free for the right price.
3) Where do you want to shoot? A beach house is always a blast to use as a location, but they are usually around $3000 to $5000 to rent. Unless you have a friend.
4) With whom are you competing? If your competition is a smaller no name shop who doesn’t advertise, then you really don’t need to spend $100k to make something breathtaking. But, if you’re going against a larger organization, better pony up the cash or they will Crush You.
5) Why are you using video? There are so many different uses for video. If you don’t know what you are going to do with it then you don’t know how much you should spend. Web videos can cost less then commercials. But they can also cost more.
Ultimately, what’s your message? If you can answer that question, then you’re already on your way to an exciting creation. Can’t wait to see it!
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So Edward had this idea to do a video starring…himself, discussing why a video is the best way to deliver your message. He was all excited about this vision stuck in his brain. (You know how those artistic types are.) So he gathered a couple of producers, copped a favor from a hotel owner friend for a location, and proceeded to do about a thousand takes of “What’s in a Message?” I stopped by with our boys to say hi and sure enough, Matthew ends up on camera doing the shtick himself. (I think he was better than Daddy, but don’t tell Ed that.) Thing is, the kids were on day two of summer vacation. Matthew had serious bedhead since school was finally over and I just. Didn’t. Care. I should have figured he would end up with a role. In an old soccer shirt, no less. So soccer shirt bedhead rips a version of the read and we depart, leaving the guys to do their thang. Four hours later my husband comes home, exhausted and exhilarated about the possibilities of the piece.
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Why a demo?
Then a friend of mine @ Camera’s International Matt Mayes, asked me to cut a demo for an upcoming project. I did it but again, didn’t put too much regard into it. Where we live budgets are really low. Why would I want to show that material off?, but things had changed since the last time I had done a demo. My brain didn’t realize that……..
If you want to be in the world of excellence and creative freedom, then your work needs to represent that. (Thanks David Sowers @ DASO photo) Bust your rear end, work harder and then when it’s time the right person will see your work and you will be moved. You need to look like you belong where you’re going. Kind of like dressing for success.
That brings us to today. I emailed that reel to a colleague whom I respect in the industry as he asked me to send it. His reply has really rocked my world in that he said that the pieces were very well produced and that we do excellent work.
This sparked my thoughts, that how can you transition from where you are currently located in life, to where you desire to go, if what you’re currently doing doesn’t look like where you want to be going.
After all that talk, here is our demo?
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Here are a couple questions I got asked, enjoy.
Question 1: What is the difference between a national spot and a local spot?
Answer: That’s a hard question to answer. When you produce a television spot or commercial there are so many elements that go into it normally. It just seems like with a national spot you have to really care about the details. There are clearance things you don’t normally think about, as well as compliance and due-diligence issues you don’t really see at the local / regional level. Creatively speaking, it’s nice to have the ability to shoot in a proper studio, to have a decent crew, to not skimp on the items you normally have to which makes the entire production go much smoother. Plus your able to deliver a quality product the client is happy with.
Question 2 Why do people choose to do a video based commercial vs audio or print?
Answer: The majority of our country can both see and hear, statistically speaking people who both see something visually and hear it aurally are going to do what they are told to do. If you just use one of the senses like, radio (hear), or print (see), you don’t have the reinforcement of both. Plus the emotions you can convey with moving pictures can motivate the audience in ways print and radio have a very hard time doing today.
Question 3 What style of camera did you use and why?
Answer: We used the Sony F:3 camera with a Cooke 50-200 lens. We choose the F3 for two reasons. 1) We wanted a camera that could put out a broadcast look without paying the cost to rent a Alexia or Red or other expensive digital camera. 2) We wanted a camera that would shoot film lenses and have a shallow depth of field. The F3 has a super 35 sensor which allow us to achieve both.
Question 4 What did you use for post production and why?
Answer: We used Adobe Premiere 5.5 plus After Effects 5.5. For our post process. The reason why is that we have learned over the years that the programs are all similar in function but the driver/editor is truly the key in creating a product that is polished and professional. If the editor doesn’t know how to think like an editor they are just a button pusher.
Question 5 What does the final pieces look like?
Answer: Well, click on the links below and you can see. I think we created exactly what the client was looking for. They wanted a direct response piece that would drive people to purchase the products they are selling. I think they have a high quality product, (we are using them ourselves) and support what they stand for. Take a look and shoot me a note on your thoughts.
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Uh.. because almost 500 million have smart phones. And 500 million people with mobile connectivity aren’t using the traditional models. Plus Facebook has 500 million members. I mean come on.. I’m sure you can figure a way to use this tool to get more people in your door or can you?
Data for those of you to check out.
http://www.gartner.com/it/page.jsp?id=1622614
http://newsroom.fb.com/content/default.aspx?NewsAreaId=22
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